This nostalgia attack of the "good ol' days" is not to say that personal lyrics no longer exist in more modern hip-hop. It definitely still does - though maybe not as much in popular hit singles (see Bad & Boujee). My main point is that REAL music, like most art forms, should have a personal touch of originality. After listening to an artist's entire album you should have a better understanding of the artist as a person. A good examples are J. Cole's 2011 track titled "Lost Ones" where he talks about having a baby with a girl when he is ill-prepared. The song explains vividly the thoughts going through both his head and the expectant mothers. Kendrick Lamar has been critically acclaimed for this ability to provoke so much thought with his lyrics. They are genuine thoughts on the part of the artist and it is this authenticity that resonates with the audience.
After becoming disillusioned with the lack of new and original content in the form of music I have turned to listening to podcasts. For those of you still not very familiar with podcasts, they are basically recorded conversations. Sounds boring right? Not so - if you listen to the right ones. Some of my favorites are the Joe Rogan Experience and The Tim Ferris Show. Both of these guys are very interesting guys and I would suggest doing your own google searches. In order to have an entertaining podcast you should include guests from different walks of life with very interesting stories to tell. This is the same ingredient that made so many of us fall in love with Hip-Hop to begin with. It is all about the stories.
Check out this list of 10 of my favorite songs:
A Must Have List for Music Lovers